One back office. Built for how each trade actually sells.
HVAC is where this started. The same revenue technology runs across every trade that sells through independent reps and distributors.
Built inside HVAC, proven inside HVAC.
RepFlow started as the back office for a mechanical rep agency, not a generic CRM adapted after the fact. Quoting, price books, and commission tracking built around how HVAC reps actually sell: multiple lines, tiered pricing, and distributors who expect a fast, accurate quote.
- Line card built for multiple non-competing mechanical lines
- Quoting against distributor and contractor price tiers
- Commission tracking that matches AIM/R-style rep agreements
- Built and tested inside a real HVAC agency first
The same model, built for electrical.
NEMRA agencies run on the same structure as mechanical reps: independent territories, non-competing lines, and distributor-driven sales. The systems transfer directly, configured for electrical price books, panel and gear specs, and your own territory map.
- Price books built for electrical gear and panel specs
- Territory and distributor mapping for NEMRA-style agencies
- Commission tracking across multiple manufacturer lines
- The same platform proven in HVAC, configured for electrical
PVF reps already share HVAC's world. The systems do too.
Plumbing and PVF agencies already overlap with HVAC through AIM/R and Supply House Times. Same wholesale distributors, same rep-agreement structure, same quoting pressure. RepFlow runs the back office for both without a separate setup.
- Price books for pipe, valve, and fitting product lines
- Quoting built around wholesale plumbing distributor pricing
- Shared distributor and contact data across PVF and HVAC lines
- Commission tracking for multi-line PVF rep agreements
A smaller market. The same discipline.
Fire protection and life safety runs on a tighter, more specialized rep network than HVAC or electrical, but the structure is identical: independent reps, non-competing lines, and distributors who expect precision. Specs and code compliance matter more here, so the data has to be exact.
- Price books built for fire and life safety product specs
- Quote accuracy for code-driven, compliance-sensitive lines
- Commission tracking for a smaller, specialized line card
- Distributor and AHJ contact data kept current
Longer cycles. The same pipeline discipline.
Waterworks reps sell into municipalities and utilities, not just contractors and distributors. Sales cycles run longer and involve more stakeholders. The pipeline and follow-up systems are built to hold a deal for months without anything falling through.
- Pipeline stages built for longer, multi-stakeholder sales cycles
- Municipal and utility contact and bid tracking
- Follow-up cadences that survive a six-month sales cycle
- Commission tracking across public and private-sector deals
A bigger, messier market. Still one system.
Industrial and MRO is larger and more fragmented than HVAC or electrical: more distributors, more SKUs, more lines. That fragmentation is exactly what a real back office is built to handle: one place for pricing, pipeline, and commission across a sprawling line card.
- Price books built to handle high SKU counts across lines
- Pipeline built for a fragmented, multi-distributor market
- Commission tracking across a large, varied line card
- Prospect and distributor data kept in one place, not five
A different trade. The same rep-agency tradition.
Foodservice equipment isn't mechanical, but it runs on the same rep-agency backbone through FSMA: independent reps, non-competing lines, distributor and dealer relationships. The back office translates directly, built around your lines instead of retrofitted from someone else's.
- Price books built for foodservice equipment lines
- Dealer and distributor relationship tracking
- Commission tracking across non-competing equipment lines
- The same back office discipline, built for a new trade
Tell us where it's breaking.
A short intake, not a demo booking. We'll tell you honestly whether this is a fit.